Archive for March, 2008

Give your space bar a break!

Okay…I’d like to attempt to rectify a problem that’s been occurring for years. Right here. Right now. I receive content and messaging (mostly in Word) from my Clients for all types of campaigns and projects everyday. All of them have one thing in common. All of the authors insert two spaces after every period. So, when I copy and paste the content into my design software, I have to manually remove one space after every period. Back when we used typewriters to type documents, yes two spaces after each period was necessary. But, with the new and improved desktop computer, only one hit of the space bar is now required. Really! So, take that final step toward typewriter freedom and save your fingers some work. :o )

~ danielle

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10 Quick Tips for Boosting Sales with Direct Mail

Whether you are looking to create a new direct mail campaign or update an old one, you have many opportunities for improving the response. Based on decades of testing, here are 10 of of the easiest and most effective.

1. Make an offer that’s irresistible.

2. Create an envelope to get noticed and opened.

3. Use teaser copy to tease, not tell.

4. Add drama to your offer with stamps or stickers.

5. Write the letter in a friendly, personal tone.

6. Design a brochure that is simple and targeted to your audience.

7. Highlight the deadline.

8. Incorporate photos of people using your product or service.

9. Include an unconditional guarantee that is prominent.

10. Test and use results to refine your creative strategy.

<>Author, Danielle Mai, Banana Creative, www.bananacreative.com.
Copyright © 2008. All Rights Reserved.<>

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Amazing Artist’s Mural

 For those artists and non-artists….this may inspire you! ~ Danielle

Cochrane Mural – LOOK CLOSELY BY CLICKING ON ANY PART OF THE MURAL

http://www.muralmosaic.com/Cochrane.html

For those not living in the west, Cochrane is NW of Calgary and East of Banff, in the foothills of the Rockies.

This mural was unveiled last week at the Cochrane Ranch House.

Each tile is 1 foot square, is its own individual picture and each is by a different artist.

All of them together form this huge mural.

You can click on each of the tiles to see them in detail. There is a place below each picture to return to the main mural…

Check out the horse’s eye.  And his nose!

 

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