Whether you are looking to create a new direct mail campaign or update an old one, you have many opportunities for improving the response. Based on decades of testing, here are 10 of of the easiest and most effective.
1. Make an offer that’s irresistible.
2. Create an envelope to get noticed and opened.
3. Use teaser copy to tease, not tell.
4. Add drama to your offer with stamps or stickers.
5. Write the letter in a friendly, personal tone.
6. Design a brochure that is simple and targeted to your audience.
7. Highlight the deadline.
8. Incorporate photos of people using your product or service.
9. Include an unconditional guarantee that is prominent.
10. Test and use results to refine your creative strategy.
<>Author, Danielle Mai, Banana Creative, www.bananacreative.com.
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